Why Hospital Blog Marketing Is So Important
As consumers seek out medical information, products, services, and advice, they are turning to the web in droves. And when they do, they are likely to find a hospital blog.
Hospitals that blog regularly enjoy the added benefit of boosted search engine optimization (SEO), as well. In fact, those that make blogging one of their top marketing priorities see an average of three times more leads than those who don’t.
While a healthcare blog may sound like a daunting task, it is well worth the effort. Properly done, a hospital’s blogs can humanize their healthcare providers and staff, promote important initiatives, and drive traffic to their websites.
Taking the time to write compelling content is essential to hospital blog marketing. The savvy way to do this is by researching what patients want to know and how they are searching online for that knowledge. This could be as simple as doing a Google search or visiting popular healthcare blogs and news sites, such as RxEconsult.
It is also helpful to consider what types of topics your healthcare providers and staff are frequently asked questions about, or what topics they are most interested in addressing. This information can then be turned into a blog post and shared with the world.
In addition, incorporating a video format into your hospital’s blogs is a great way to engage and inform. According to Wyzowl, 96 percent of people have watched an explainer video when making a purchasing decision and 68 percent would prefer to learn about a new product or service by watching a short video.
A blog can be an excellent way to share your brand’s voice and personality, and it can also serve as a repository of frequently asked questions by patients. Adding a Q&A section to your hospital’s website is an easy way to help patients get the answers they need before scheduling an appointment.병원블로그 마케팅
Finally, a hospital’s blog can provide valuable insight to potential patients by highlighting the expertise and experience of your healthcare professionals. For example, the Society for Healthcare Strategy & Marketing Development’s (SHSMD) Viewpoint blog features articles on topics ranging from “Medical Device Marketing” to “Social Media Best Practices.”
The bottom line is that hospitals who prioritize blogging in their marketing efforts see better results than those that don’t. In fact, it is estimated that content marketing costs 62 percent less than traditional marketing and generates three times more leads.요양병원마케팅
Incorporating a healthcare blog into your overall marketing plan will ensure that you are meeting the needs and expectations of today’s digital-savvy patients. It is an essential part of the patient journey, and it will help you build a loyal fan base who will continue to come back for more useful information and insights. So if you haven’t already, it’s time to start writing and sharing!