Opening marketing is the campaign that a business launches to build buzz and encourage local customers to visit its new store. Opening marketing can be challenging, but it’s an important opportunity to reach local people and get a jump-start on developing loyalty and brand recognition.음식점홍보마케팅
Retailers gain a reputation in their local communities over time, as shoppers pass by storefronts, shop at the location and talk about it with friends and family. To generate this initial recognition and drive foot traffic, retail stores need to make a splash during their grand opening with a combination of advertising strategies, in-store promotions and a grand-opening event.
A big part of opening marketing is reaching local residents on social media. By creating a pre-launch social media presence and building a following, retailers can then directly market specials, promotions and grand opening events to an integrated group of people in the area. This approach also allows for early testing of products and services, which can be a great way to work out any kinks before your launch date.
During the lead up to your grand-opening, create a social media campaign that will highlight the benefits of visiting your new location. Promote your brand’s story, your company’s goals and the reason you are opening a new store. Using your social media channels, post content that drives people to your website where they can find more information and sign up for your newsletter. The newsletter is a key component to your opening marketing strategy because it will deliver updates about your store, upcoming promotions and grand-opening events.
In addition to social media, take out a local print ad in the community newspaper to spread the word. Consider partnering with local influencers to boost your reach. You can also use Facebook ads to reach a targeted audience and encourage more interest in your grand-opening.
On the day of your grand-opening, host an event that will be fun and engaging for your attendees. This can be anything from a ribbon cutting ceremony to a contest where the winner gets a free product or service. The most important thing is that the event creates excitement and builds a positive first impression for your local audience.
During the grand opening, encourage your team to bring their friends and family to the event and offer them a grand-opening discount. Then ask them to share about the event with their networks. You can also create a dedicated email channel to share more details about the store and the event. This is a good opportunity to build your email list with new subscribers and offer a welcome email with an invitation to attend the grand-opening event. Follow-up with a weekly newsletter and transactional emails to keep subscribers updated on the progress of your store. And don’t forget to send a thank-you note or email to anyone who went above and beyond to support your grand-opening event!애드리절트